2 Way SMS enables bidirectional communication via text messages through the communications tab in Kent CRM portal, allowing businesses to engage with their customers in real-time. With this feature, users can both send and receive SMS messages, facilitating interactive conversations and enhancing customer engagement. Whether it's sending appointment reminders, conducting surveys, or providing customer support, 2 Way SMS provides a convenient and efficient channel for communication. By enabling direct communication with customers via text message, businesses can improve responsiveness, gather feedback, and build stronger relationships with their audience.